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“With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy.
Instead they are being pushed to us by friends, acquaintances and business colleagues.
“We’re living at a time when attention is the new currency.Those who insert themselves into as many channels as possible look set to capture the most value.”
---“Traditional marketing talks at people. Content marketing talks with them.”
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up,we’re in trouble.”